Nicole has an international network

I work at Stockholm International Fairs as Sales Manager Congress & Guest Events. I work with incoming requests to the fair and plan the conferences/events from our external organizers.

Nicole Bou Assaf, tell us about yuur time as a student here.

I have many international clients and thanks to JIBS’ focus on internationalization, I feel that it is easier to communicate with foreign clients, and at the same time I have a better perception of the world.

My greatest experience from JIBS is the time I spent on exchange! I love to travel, and to travel while you study is really to combine business with pleasure. I created a wide network of contacts and learned to see things from other perspectives.

The first semester abroad, I decided to go as a “free-mover” because I wanted to study in Lebanon where there was no partner universities. I wanted to go there because my parents are from there. My second exchange semester I spent in Brisbane, Australia, which was the absolute best thing I've ever done in my entire life!

I am a member of JIBS Alumni Association and have been on a couple of get-togethers. I have definitely benefited from the network in my job. It is also a great way to meet old classmates and network with alumni that I’ve not previously been in contact with. JIBS is a great school where the classes are not too big and the programmes are well-structured. Students are also given the opportunity to be active in student organizations and engage in various projects.

Nicole Bou Assaf
Former Student, International Management, Jönköping International Business School
Sales Manager Congress & Guest Events, Stockholm, Sweden

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