Ranked among top 100 European Business School Rankings by Financial Times.
About the programme
Marketing involves connecting businesses with people - understanding customer needs, creating value, and building relationships across different markets and cultures. This programme provides you with both strategic knowledge and practical tools to navigate today’s fast-changing global marketplace. You will learn how to design and implement marketing strategies across borders, adapt to diverse cultural contexts, and develop the skills needed to succeed in international marketing roles.
In your first year, you will build a broad base in business and economics, covering organisation, finance, accounting, economics, sustainability, and entrepreneurship. This foundation helps you understand marketing not as a stand-alone activity, but as a central driver of business strategy and international growth.
From the second year, you will specialise in marketing through courses covering topics such as consumer behaviour, branding, digital marketing, market research, communication strategy, social media and SEO, and trademark law. You will also gain hands-on experience with analytical tools and data-driven methods to better understand customers and make informed marketing decisions.
A focus on customers, strategy, and global perspective
The programme develops your ability to think critically, analyse market trends, and work across cultures. You will learn how marketing drives innovation and growth, while developing an international outlook, entrepreneurial mindset, and strong communication skills.
Learning for the future
At JIBS, theory and practice are closely connected. You will work with cases, projects, and real companies while developing strong analytical, research, and presentation skills. A sustainable perspective runs throughout the programme, preparing you to address marketing challenges with responsibility and long-term value creation in mind. The programme concludes with a thesis project, where you apply and integrate your knowledge in a focused international marketing study.
International opportunities
You will study in a diverse and international campus environment, with opportunities to:
- Spend a semester abroad at one of our many partner universities
- Choose electives to tailor your education
- Do an internship in Sweden or internationally
These experiences broaden your perspective, expand your global network, and strengthen your CV.
Your future career
Graduates of International Marketing are well prepared for junior roles such as marketing assistant, brand coordinator, sales representative, account manager, or digital marketing associate. With your mix of business knowledge and marketing expertise, you’ll be ready to make an immediate impact or continue with a master’s degree in a specialised field.
Fakta och behörighet
Kurser
Fördelarna med JIBS bachelor program
The JIBS bachelor’s advantage
Get a head start on your global career in Business and Economics
All our bachelor programmes give you more than just a degree – they prepare you to thrive in a fast-changing, global business world.
Shared foundation – unique opportunities
The first year is common for all programmes and provides a broad foundation in business and economics, covering subjects such as organisation, finance, marketing, accounting, micro- and macroeconomics, sustainability, and entrepreneurship. From the second year, you specialise within your chosen programme and tailor your education to match your ambitions. All programmes conclude with a thesis project, allowing you to apply and integrate what you have learned throughout your studies.
At JIBS, you’ll study in an international environment where entrepreneurial thinking and responsibility are central values. Along the way, you can broaden your experience through electives, a semester abroad at one of our many partner universities, or an internship in Sweden or overseas.
Global recognition and career value
JIBS is among the top 1% of business schools worldwide, holding the prestigious Triple Crown accreditation (AACSB, EQUIS, AMBA). We are also ranked by the Financial Times as one of Europe’s best business schools, which means you can be confident that your degree is internationally recognised and valued by employers across the globe.
Our unique combination of international outlook and Nordic embeddedness, entrepreneurial spirit, and practical experience equips you with the skills, networks, and confidence to launch your global career.
Efter utbildningen
Student projects
Fler utbildningar och intervjuer från Jönköping University
Jönköping - den moderna studentstaden
Jönköping är den moderna studentstaden med ett gemensamt och sammanhållet campus som ligger mitt i stan. Här finns våra fyra fackhögskolor med 12 000 studenter tillsammans med Högskolebiblioteket, träningsanläggning, caféer, restauranger och Service Center. Med en stark internationell prägel och samverkan med arbetslivet redan under studietiden ger vi dig rätta förutsättningar för din framtid.