Marcela Ramirez Pasillas

Associate Professor

Marcela Ramirez-Pasillas is an Associate Professor in Family Business at Tecnológico de Monterrey in Mexico.

Sustainable entrepreneurship research

Her research areas include sustainability and entrepreneurship where she studies family, gender and migration. She is interested in entrepreneurial phenomena that are socially based triggering different sustainable entrepreneurship(s) and social/business practices. The sustainable entrepreneurship(s) are working attitudes, modes of thinking, social practices and social/sustainable innovations that are crucial in today´s societies as they embrace dignity. She looks at gender equality to understand women' empowerment and broader societal change generated within and through businesses. She relies on qualitative research methodologies and practice theory.